Hello %%FIRST_NAME%%, thank you for purchasing your ticket to the 2015 Business of Architecture Summit.

During this 2-day Summit, you'll find the best business information for boutique architecture firms – presented by leading experts who know the challenges that small architecture firms and sole practitioners face (and the solutions to those challenges).

IMPORTANT: To receive your login link for the Summit, you must complete your registration here:


Download and print the Summit schedule here:

Business of Architecture Summit PDF Schedule

October 29, 2015

Is The Small Architecture Firm Dead? Challenges and Opportunities For The Next 10 Years

7:30 AM (Pacific Time)

Speaker Bob Fisher: Bob Fisher is a Principal with Greenway Group, a management consulting firm that focuses on improving the performance of design-driven organizations. He is also the publisher of Design Intelligence, and Managing Director of the Design Futures Council.

Making Your Brand Work for You: 3 steps to a strong, compelling brand that attracts the clients you actually want

9:00 AM (Pacific Time)

Speaker Amanda Welu: Amanda is a powerhouse behind a charismatic smile. She has an amazing ability to ask the question that should have been asked. She operates with big-picture vision, while being a strategic shark in crafting a vision that moves people toward a purpose bigger than themselves. Her talent is to move people from A to B through exploring motivations, culture, and generally what makes people tick.
Talented and tactical, Amanda unilaterally impresses those she works with, clients as well as current partners. Amanda studied interior design and marketing as an undergrad, and followed up with an MBA. Through working as a Marketing Director in the architecture industry she has developed a finely tuned ear for how and why visioning and design projects succeed. She is a careful listener, a quick problem solver, and a strong leader.

Characteristics of High-Performing Firms

10:30 AM (Pacific Time)

Speaker Mike Webber: After years as an A/E CFO, Mike Webber started A/E Finance (www.aefinance.net). He works with A/E firms on firm-wide & operating unit financial analysis & benchmarking, project & overall operations management, strategic planning & turnarounds, and interim assignments for large and small firms across the country. Mike has been a member and past Chair of AIA Chicago's Practice Management Knowledge Committee, and an AIA/ACEC Peer Reviewer. Currently, he is on both AIA’s Best Practices Committee, and ACEC's Management Practices Committee. He has presented at local, state and national AIA and ACEC conferences, and written several finance- and accounting-related AIA Best Practices articles. Mike has an Engineering degree from the University of Illinois, and an MBA in Finance from the University of Maryland.

Think Like a Developer: How To Win More Projects, Improve the Built Environment, and Have More Fun with Every Project

12:00 PM (Pacific Time)

Speaker Chad Ludeman: Chad is the President of Postgreen, a real estate development company focusing on modern and “green” development in Philadelphia’s urban neighborhoods. Chad’s background is in Manufacturing/Industrial Engineering which is why he likes to research and write about geeky green building topics so much. He also loves modern architecture and entrepreneurship, which is why Postgreen exists. Chad is devoted to proving that green and modern architecture can be affordable for the average working stiff (or at least die trying).

The Simple Financial Model For A Profitable Architecture Firm

1:30 PM (Pacific Time)

Speaker Oscia Wilson: Oscia Wilson is founder and CEO of Boiled Architecture, a six-person San Francisco architecture firm focused on collaborative delivery models like Integrated Project Delivery (IPD). She has served on the AIA California Council’s committee on IPD since 2011, and recently published The Owners’ Guide to Starting Integrated Building Projects, available on Amazon.com. She is also a contributing author to IPD: An Updated Working Definition, 2014.

October 30, 2015

How To Productize Your Services and Boost Your Project Profit by 12% or More

7:30 AM (Pacific Time)

Speaker Aarni Heiskanen: Aarni Heiskanen is the Managing Partner at AE Partners and Co-founder of Thinking Portfolio. He has a master’s degree in architecture, and has worked as an architect and architectural R&D manager for over a decade. Gradually, he grew more and more interested in innovative business development. He became an internet entrepreneur, and, later on, a certified management consultant (CMC). Today he is a co-owner of AE Partners, a digital development consultancy, and Thinking Business, a company delivering a project portfolio management SaaS to over 15,000 users in more than 50 countries.
Please check back here for additional details. We'll update you via email when we add additional information.

6 Super Simple Steps to Exclusive Clients, Extreme Income, and Your Extraordinary Life

9:00 AM (Pacific Time)

Speaker Melissa Galt: For the last decade Melissa Galt has worked with hundreds of creative professional service providers who want to attract exclusive clients, provide exceptional value, generate extreme income and lead an extraordinary life. She is a successful creativepreneur, educator, author, speaker, and adventurer. Named by Forbes Magazine as one of the Top 20 Women of Influence for entrepreneurs to follow, her methods have been showcased in publications including Catalyst, The Atlanta Business Chronicle, Newsday, American Express Open Forum and many others. She is the author of three books including “Celebrate Your Life: 101 Ways to Live Tuned In, Turned On, Engaged and Connected Every Day.” Her mission is to show you how to build your business to serve and support the whole of your life and avoid sacrificing your life to your business

Overwhelmed? How To Plan For A Successful Firm Future

10:30 AM (Pacific Time)

Speaker Rena M. Klein FAIA: Rena is a nationally recognized expert in small firm practice and author of The Architect's Guide to Small Firm Management (Wiley, 2010). As principal of RM Klein Consulting Rena offers a variety of services to small design firms, including management coaching, strategic planning, and retreat facilitation. Specializing in financial management and operations consulting, Rena helps firm owners run their organizations better.

The Business Development Pipeline and Your ProForma

12:00 PM (Pacific Time)

Speaker Todd L. Reding: Todd L. Reding has served in many roles in both the private sector and non-profit organizations. After serving as the Vice President for Alumni and Development at Grinnell College and receiving his MBA from Northwestern University's Kellogg School of Management, he was named the President and CEO of ASI Signage Innovations in 2008. He served as the Cheif Marketing Officer for Spindustry Digital in Des Moines through 2011, when he left to assist with the launch of a new software company, FunnelWise. Today he remains a senior advisor to the company, while also serving as the Chief Operations Officer and Vice President for Investments for Charrette Venture Group. He is a part owner of Grinnell Media Corp. and Adjunct Lecturer at the University of Iowa. In January, he also became the chair of the board of trustees of Grinnell Regional Medical Center. Todd and his wife Shannon have three children and reside in Grinnell, Iowa.

Magic Messaging

1:30 PM (Pacific Time)

Speaker Richard Petrie: A marketer, sales trainer, and a former police hostage negotiation trainer, Richard Petrie is the world's leading architect marketing and sales coach. He's worked with dozens of architects in multiple nations around the world. He leads the training inside of the Architects Marketing Academy – a marketing and sales training course founded by Richard along with Eric Bobrow and Enoch Sears. Richard's training and strategies help architects win and keep more of the kinds of project they want to work on. (as a side note – he's also a former professional cricket player and holds a guiness world book record).

3:00 PM (Pacific Time)

Speaker Enoch Sears ArCH, AIA, LEED AP: Enoch is the world's leading authority on digital marketing for architects. He is the author of the book Social Media for Architects, as well as his recently released book on the Business of Architecture. He is also the founder and publisher of Business of Architecture, a business training and education portal that provides tools and training to help architects run a practice that matters.

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