State of the Architect Marketing and Sales Survey Results

According to our recent survey of 574 architecture firm owners from around the world:

  • Only 16.7% have a systematic marketing process
  • Only 1 in 10 have a documented sales process
  • Over 40% rely on referrals alone (no active marketing activities)

What these numbers tell us is no surprise – architects aren't very savvy when it comes to marketing and promoting their work.

This is good news for you if you are an ambitious architecture firm owner because with a few simple strategies you can get great results.



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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