Starchitects Are Not The Real Problem

Credit: Iwan Baan
Credit: Iwan Baan

Editor's Note: In this article from Architect Magazine, Aaron Betsky lashes out against what he perceives as ‘bad design'. What do you think?

Starchitecture is not the real problem. Bad buildings are. Excessive egos and a lack of collaboration on all levels of the design process, from making the design to working with clients, consultants and experts, and extra-commission stakeholders (neighbors, communities, governments) is a problem, but not nearly as much as the real problem: a risk-adverse, NIMBY culture that also refuses to invest in social quality, share resources, and, what is ultimately the most important, build for its own… Read the full article at



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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