Are You Ready to Structure Your Architecture Firm to Do Your Best Work, Instead of Being Bogged Down with the Complexity of Running a Business?

The Problem

The Complexity of Running a Business Gets in the Way of the Architecture

The complexity of business holds many
architects back.

Instead of doing your best work, you're
probably spending a lot of time:

  • Putting out fires
  • Correcting mistakes or directing under-qualified staff
  • Spending hours answering email every day
  • Preparing proposals and “just waiting to hear back”

… instead of doing your best work.

In moments of doubt, you may even wonder if you have what it takes to run a successful firm …

A firm that's reflective of your abilities as an architect.

The Possibility

A Firm That Runs Like Clockwork to Power Your Creative Effort and Success

Should your life, relationships, health and sanity be the price to pay for doing exceptional work that matters?

We say no.

Instead, consider the possibility that your firm runs like clockwork, letting you focus on doing your best work, and making an impact in the areas that matter to you.

Is it easy? No.

Is it worth it? Yes.



SMART PRACTICE® is Business of Architecture's flagship program where we work with you step-by-step to implement the SMART Practice Method® in your firm. We work with firm leadership to develop a customized approach that matches your firm's ethos and goals to achieve what we call the three “F's” of firm ownership – fulfillment, creative freedom and financial wealth.


SMART Practice Method® isn't about incremental improvements, it's about a new paradigm of practice, focused on the three keys business areas of a successful architectural practice:


Our team doesn't show up for a day with flip charts or give you access to canned information. We'll take your individual practice area and focus and combine that with our proven systems, framework and experience to take you step-by-step to the next level.

We use a process called embedded transformation, modeled after the world of high-performance athletics, to help you meet lofty practice goals that you may not have thought were possible.

STEP one


The first step in the SMART Practice Method® is to a request a free, no-obligation firm evaluation. On this free evaluation, you'll hop on the phone with one of our SMART Practice advisors who will do a 360 degree analysis of the current situation of your firm. On the call, we'll work with you and other relevant firm leaders to identify current obstacles, and outline goals and benchmarks. You'll get clarity around where you currently are, and what it will take to get where you want to go.
Based on your firm's evaluation, we'll create a custom roadmap that aligns with your firm's goals and vision to overcome the obstacles that are currently holding you back. If we can help you, and you see a fit in working with us, we'll explain what it would look like for us to help you implement the roadmap through a custom-tailored SMART Practice Method® mentorship program.

Develop Customized Dream Practice Program

STEP three

and Expand

With the SMART Practice Method®, you'll get access to mentorship, coaching, tools and resources to accelerate and help you reach your goals quicker – whether you want to win better projects, grow firm profitability, or set up systems and processes to better use and leverage your time as a firm leader.

Request Your Complimentary
Firm Evaluation


Is Your Shortcut


Your firm has a clear mission which keeps you focused and motivated. It unites the team and everyone produces their best effort. The right clients are attracted, and the wrong clients repulsed, because they're clear about what you stand for (and stand against). You're making an impact.


Your firm is emotionally and financially rewarding for you, your team, your clients and stakeholders. You work on fulfilling, high-caliber work that matters to you with people you enjoy. Instead of getting your fees undercut, clients hire you for your value.


Your firm is a sustainable business that can survive down economies or unhappy clients. Your firm can be counted on to deliver consistent, reliable results to you, your team, your clients and stakeholders.


You have a team that can run things with minimal input from you. Your time is freed up to focus on the work you truly care about. You can take that two month trip through the Himalayas without having to return to a pile of questions and emails. Your firm is autonomous.


Your firm delivers an exceptional experience for you, your team, your clients and everyone who comes in contact with your firm. Your excellent results and positive reputation cause your word-of-mouth referrals to grow. You're building a firm for longevity, value and impact.


If you want to grow a design-focused practice, create a sellable firm that has value beyond you, or get to the next level in the pursuit of your vision, the SMART Practice Method® can help you. The SMART Practice Method® is an individually customized program to help architecture and design firms maximize the three pillars of a SMART Practice®: Fulfillment, Freedom and Finances. The first step is to request your complimentary 360 degree firm evaluation by clicking the button below.
Build a Robot

Create a self-managed firm that frees you up for work that matters to you.

Built to Sell

Build a valuable firm you can sell or transition.

Attract and Hire A-Players

Build a committed and loyal team you can trust.

Win Better Projects

Get cutting-edge strategies for finding and winning the projects that matter to you.

Get Balance

Owning a firm doesn't need to end in divorce. Create a life that excels in all areas.

Build Wealth

Be highly compensated for your creative work.

Peer Reviewed

"I love being an architect again."
Dan Sherer
​Sherer Associates, South Carolina, USA
"My only wish is that I could get the years back that it took to get help."
Erin Morris
Erin Morris Architects, Inc California, USA
"It has given me the authority to go after the projects I want."
Julie Canter
Constructed Ground New York, USA
"It was worth it just to talk to other architects around the world and be inspired."
Thorsten Deckler & Anne Graupner
26'10 South Architects Johannesburg, South Africa
"Before this program I was going to die at my desk and that was it."
Michelle Fenton
Khora Design + Interiors Vancouver, BC, Canada
"$30,000 in new profit AFTER our account disbursements."
Mel Price
Work Program Architects Virginia, USA
"We believe in the future and ourselves. I really think that is only possible because of this process."
Henk Marais & Ben Kotlowitz
KMMA Architects Cape Town, South Africa

Our Incredible 100%, Bullet-proof Satisfaction Guarantee

You are fully protected by our unconditional 100% 30-day satisfaction-guarantee. If at any time during the first 30 days you feel like working with us isn’t a fit, just let me know and we’ll send you a prompt, 100% refund of your investment. We only want to work with people who are a fit for what we have to offer.

Enoch Bartlett Sears, AIA

Business of Architecture

Frequently Asked Questions

Quoting a “one-size-fits-all” price on this page would be irresponsible until we have the chance to speak with you and determine the needs of your firm, or if we can even help you. We have packages that are affordable for every size firm, from startup entrepreneur to established practices. That's why we offer a complimentary 360 degree firm evaluation – so we can diagnose what is happening now in your firm, and discover if working together is a fit. Click the button below to schedule your free consultation.

The more time you spend working ON your business instead of IN your business, the better. We teach our clients how to get better results by doing things differently, not by adding more things to their plates. To find what this would look like for you, book a free firm evaluation call by clicking the button below.

If you're a sole practitioner, this is for you if you want a firm that runs on autopilot, where you can focus only on the tasks you want to work on, and have the freedom and flexibility to choose where you spend your time.

Do you want to be more fulfilled, have less stress, and earn more money? Then book a free firm evaluation call by clicking the button below and we'll see if we can help.

You're starting ahead if you have a team. In the program, we'll help you get to the point where your team members can work independently and deliver exceptional, world-class results with a fantastic culture that empowers you to pursue new and interesting work.

Everything in the program works together to increase your profitability while at the same time, making your firm a better place to work (even for yourself). Firms often make huge gains in profit – this varies by firm. Architects in the program have reported that during 20 years of business, this is the first time they've taken a profit distribution.

The quickest way to get your questions answered is to book your complimentary firm evaluation. This is a focused time for you and us to analyze your business, discuss your goals and what is holding you back. Even if we decide not to work together, you'll get extreme insight and clarity on this call. Click below to request your free firm evaluation. We look forward to speaking with you soon.