Business Of Architecture Master's Club

At This Time Next Year You Will Be One Year Older,

But Will Your Life Be Better?

Welcome, this is your private invitation to apply to be a member of the Business of Architecture Master's Club.

But before I give you the details, a quick story:

Recently, I was trying to teach my nine year-old daughter, Rivka, the value of compound interest, so I gave her a little ‘test'. I asked her:

Would you rather get $1000 a day for the next 30 days, or start with a penny and have that penny doubled every day for the next 30 days?

She took the bait and opted for the $1000 per day, and I came out the winner.

When I explained that she had passed up $5,338,709.12 in cold, hard cash, her jaw practically hit the floor. She was incredulous.

I Call This The Compound Effect

For most people, improvement is linear.

If you rely on only your own knowledge and your own experience, your growth will be mediocre at best.

You'll be plodding along, day after day, finding out what works through trial and error.

Time will go by, but not much will change.

But what if there was a short-cut?

Instead of learning from trial and error, what if you had a group of mentors, coaches and peers with the answers you need for exponential growth?

This is where the compound effect kicks in.

Trying to do everything on your own is like getting $100, or $1000, or even $10,000 a day (if you are really smart).

Having a mentor and a tight inner network of successful and supportive peers is like having your penny doubled every day, and ending up with $5 million dollars.

Harness The Power Of The Compound Effect

If you leverage the knowledge and experience of others (mentors, coaches, peers), you can get ‘the compound' effect.

The more people you can access to learn from, the more you can “leap-frog” the trial-and-error learning curve.

Let's face it – life is short. We don't have all the time in the world to figure out everything on our own.

Take business leaders like Steve Jobs and billionaire Richard Branson for example.

They didn't get to where they are today by relying on their own knowledge and experience. Both of these successful business leaders leverage the skills, knowledge and ability of others (in a massive way).

Their success is a result of The Compound Effect.

Take a look at a graph of these two functions:

Arithmetic vs. Geometric Growth

The one on the left is arithmetic growth. The one on the right is geometric growth.

Interestingly, orchestrating a quantum leap doesn't take more time, effort or money. It just takes dedicated focus in the right area.

Get A Quantum Leap By Joining The Business of Architecture Master's Club

Just as a penny doubled over time can turn into $5 million dollars, the power of being part of a group of experienced architects from different walks of life, with different experiences and strengths is exponential – and can help you achieve your ‘quantum breakthroughs'.

Another story:

Last year I went to an all-day, in person Master's Club event with other successful entrepreneurs down in Santa Monica (about 3 hours by car).

12 entrepreneurs showed up from around the world to attend this private event.

It wasn't cheap and money at the time was tight, having just launched my new business.

I worried that I wouldn't get anything out of it – that it would be a waste of money.

Would I get along with the people in the group? Would I learn anything that would be valuable for my business?

During the meeting, as I listened to other business owners share their challenges and get feedback from the group, it felt like a flood of inspiration, knowledge and motivation came over me.

Things became clearer.

Confidence was boosted.

I was no longer alone.

Taking the plunge and going to the event was one of the best business decisions I've made for two reasons: 1. motivation 2. inspiration.

Meeting with other enthusiastic and ambitious people rubbed off on me. It was a quantum leap.

What Is The Business of Architecture Master's Club?

The Business of Architecture Master's Club is a tight inner network of building professionals who want to reach a higher level of personal and business success by participating in a group that offers candid feedback, inspiration, and accountability.

The Master's Club exists for one purpose: to help you take quantum leaps forward in satisfaction, fulfillment and success.

How big is the group?

The Master's Club group is limited to 12 members to keep the group intimate and personal.

Who is Business of Architecture Master's Club for?

A great Master's Club group is made up of people who are givers, people with a sharing heart. These are people who look to give value to others before taking value.

You'll be able to share things you might not share with others.

Here's what you get as a member of Business of Architecture Master's Club:

Master's Club Master Calls

Master's Club Master Calls are at the center of the Master's Club experience; they occur twice monthly.

Each call is between 60-90 minutes each. All calls are recorded and uploaded to the member's-only area so you can review them on your own schedule.

During the Master Calls you'll share your biggest business wins and insights with the rest of the group. You'll also learn from the wins and insights of other members.

The Master's Club ‘Hot Seat'

The ‘hot-seat' is your opportunity to present your current, specific business challenges and goals to the group. During your hot-seat you'll be able to brainstorm your goals and challenges out-loud – other members will share insightful feedback to help you reach unprecedented levels of achievement.

Your hot-seat will help you bring laser-like focus to your current challenges and outline a path to overcome them.

As a member of the Master's Club, you can request a ‘hot-seat' whenever you like, but are not required to do so.

Visiting Experts

Occasionally, and at the request of members in the group, outside consultants, mentors, and experts will be brought in to present to the group. This kind of access to business resources would cost thousands if you were to buy it individually.

Master's Club Master calls will last from 60-90 minutes.

With the current Master's Club groups that I'm a part of, we try to keep the calls to 60 minutes, but often we're having so much fun we go over time. Of course no one complains because valuable content is shared. If someone has a scheduled commitment, they duck out and catch the recorded session later.

How Will The Master's Club Group Meet?

Master's Club Master Calls will happen virtually, online, with the GoToMeeting internet conferencing software. This will allow you to share video, audio, and your computer screen, if necessary. Here is a screen shot of the video conference during one of my Master's Club groups that I'm a part of with my partner Eric Bobrow. Eric is in the upper left, I'm in the upper middle.

Web conferencing with GoToMeeting

As you see in the video, members can see each other's faces and hear audio over the computer. This leads to a very intimate experience second only to meeting in person, face-to-face.

Technical instructions are provided to new members to make this easy. All calls are recorded and uploaded to the private member's website for viewing later.

What will be the Master Call agenda?

Master calls will start out with a brief recap by the members of current wins and insights. Hot seats, discussion or presentations will fill the remainder of the calls.

Who will facilitate the Master's Club Master Calls?

I will personally be involved in each call giving mentorship and guidance to the group. In my absence the calls will be facilitated by a trusted member of my team.

My team will also vette new members, schedule and coordinate calls, handle technical aspects of video and sound recording, and manage the members-only website and forum.

Master Classes

Each month you'll get access to a Master Class led by a noted expert teaching on a topic relating to the Business of Architecture.

Here are a few sample Master Classes to give you an idea of the curriculum:

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Project Management For Architects: How To Get More Done In Less Time
Financial Management: Boost Profits By Working Smarter, Not Harder
Marketing Without Selling: How To Get Better Projects, Better Clients, and Better Fees (Without Chasing Clients)

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Private Member's Only Forum

As a member of Master's Club you'll be given access to a private, member's only forum where you can post and answer the questions of other members. This will give you a private area to ask specific questions so you can get feedback quickly without waiting for the next Master Call.

The Business of Architecture Rolodex

You'll be able to access a list of pre-selected outsourcers including other architects, drafters, 3-d and graphic artists, so you can outsource the parts of your business you don't enjoy while having more time for the parts you do enjoy.

Business of Architecture Summit

As a member of BOA Master's Club you'll get discounted tickets (1/2 price) to the Business of Architecture Summit, the premier yearly event for small architecture firms and solo practitioners on how to run a better business (Oct. 16th + 17).

How Do I Get In?

Membership in Business of Architecture Master's Club is by application only. This is a chance to see if you are a good fit for the program. If accepted, you'll be charged $197/mo until you cancel. A minimum 6 month commitment is recommended to get the most out of Master's Club.

To apply to join, there is a $25 refundable deposit to keep out the lookie-loos.

After you pay the $25 deposit, you and I will have a phone call where you can ask any additional questions about the group and we'll decide if it is a fit.

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How will Master's Club help me achieve greater business success?

Master's Club will provide you with motivation, inspiration and business acumen.

How much is Master's Club membership?

After the initial groups are formed, membership in Master's Club will increase, and may be as high as $1000 per month in the future. But as an early participant in this program, you can lock in a lifetime membership for the low rate of $197 US per month, and this price is only available to the first 12 people who join. You will be protected from future price increases.

Billing is month-to-month and can be cancelled at any time.

Is there a contract or long-term commitment?

There is no long-term contract and you can cancel any time for any reason – although I don't know why you'd want to.

There is, however a ‘soft commitment' of 6-months particpation in the program. This is the amount of time that it will take for you to get the full benefit from the group – and for the group to benefit from you. This is a strong recommendation, but not a requirement.

Is this a networking group?

While there is great value in traditional networking groups, such as BNI, Master's Club is much more than a networking group. Collaborations and business opportunities will undoubtedly occur between members, but the primary goal of the group is sharing knowledge, inspiration, and accountability. You will find the Master's Club to be much more valuable than a business networking group.

Participation in this group will help you formulate your personal plan for success. We will be here also to help you fulfill it.

Will we be able to meet in person?

All calls will be online, so no travel is required.

In the future, in-person meetings can be planned for those who would like to attend.

Is return on investment guaranteed for members of the group?

I can't promise any specific success or achievement based on your membership in Master's Club.

As with all things in business and life, you'll reap what you sow. Your success will depend on what you do when you are away from Master's Club, as much as what you do when you are in it.

How will the groups be selected?

You will be placed in a group based upon the information that you provide in your application. If you feel that your current group isn't a good fit for you, it may be possible to place you in another. As time goes on, I'll get a better ‘feel' for the dynamic in each group and be able to place you where you'll benefit the most.

Summary