Are Referrals a Death Knell?

Referrals are the life blood of an architecture firm. So why might they be a death knell for your firm?

A death knell is the tolling of a bell to mark someone's death …

I know today's post will be controversial – you'll discover why depending on word-of-mouth alone can be a death knell for your architecture firm.

To discover how to escape the referral / death knell cycle, register for my next FREE Architect Masterclass on the 4 keys to building your DREAM Practice here:


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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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