Dear Future Architects

Dear future architects,

Here’s what I wish someone would have told me when I chose to become an architect.

Whether I would have listened or not is an entirely different story!

Seeing a building you helped to design is incredibly satisfying, but don’t fall for this myth:

If you design it they will come.

Somewhere in our design education we get the idea that all we need to do to impact the world is become a wonderfully proficient architect.

However, this is only half of the equation (perhaps less).

If you can’t market and sell your services, you’ll never have the impact you otherwise could have had.

This applies whether you are in business for yourself or working for someone else.

At the end of the day, we are all selling something – our vision, our ideas, our creativity.

Let me know what you think about this advice.

And go out and conquer the world.

Enoch Sears

This article is part of the #architalks blog-roll:

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Adam Denais – Defragging Architecture (@DefragArch)
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Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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