Episode 407

What Does It Take To Attract And Retain Clients? with Eugene Colberg

Enoch SearsApr 4, 2022

This week, I speak with Eugene Colberg, an architect with 25 years of experience producing award-winning architecture and interiors in the US and internationally.

They are based in New York and Eugene has designed many environmentally-sensitive residential projects. He's directed projects at recognized New York institutions and he's held masterplan higher education at campuses nationwide.

His retail projects have been incredibly successful and have dovetailed architecture design, brand identity, and of course, architectural expression.

In this conversation, I speak with Eugene about the genesis of his business, how he markets and goes to and finds new clients, how he has been maintaining client relationships, and also how he has been navigating the challenges of a relatively young and growing architecture practice.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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