In this episode of the Business of Architecture podcast, Enoch Sears relates how seeing a transient man in Los Angeles reminded him about what clients really want, and what you should focus on when you're talking to a current or prospective client.
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
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