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264: What Clients Really Want with Enoch Sears

What do clients really want?

In this episode of the Business of Architecture podcast, Enoch Sears relates how seeing a transient man in Los Angeles reminded him about what clients really want, and what you should focus on when you're talking to a current or prospective client.

Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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