Understanding How to Reach your Audience with Safia Qureshi
Enoch SearsJun 6, 2016
This is the second part of Rion Willard’s interview with Safia Qureshi. Qureshi is the co-founder of Studio D Tale, and works to push innovation, technology and design experimentation. Although still a young firm, she already has an impressive and diverse array of clients. She is also deeply involved in education and the continuing education of architects.
The definition of marketing according to Qureshi (4:00)
How to get into the minds of your potential clients (5:45)
What you should do before you start selling to your clients (7:12)
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
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