Tags: marketingsocial media
Episode 122

How to Turn Strangers into Clients with Sandra Bekhor

Enoch SearsSep 9, 2015

How do you turn strangers into clients?

How do you identify potential clients and go about developing a relationship with them that can turn into a project (sooner rather than later)?

Today's guest is Sandra Bekhor, President of Bekhor Management a marketing and management consulting practice for professional services.

In this episode of the Business of Architecture show, you'll discover:

  • How to avoid the #1 social media marketing mistake
  • How to not use social media as a marketing crutch – do this instead (6:24)
  • How to connect with cold contacts without being salesy or spammy (10:33)
  • Google killer? This new, hot search platform is perfect for architects (13:05)
  • The simple strategy that will simplify your marketing (and make it twice as effective) (21:40)

Resources for today’s show:

Visit Bekhor Management on the web to connect with Sandra Bekhor.

Examples of 2 architect websites that don't rely soley on the ‘beauty shots':

Interview Transcript and Members Only Resources:

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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