How can you develop a strategic point of difference that turns competition into referrals?
What is point of difference and why is that powerful for a firm?
Today's guest is Sandra Bekhor, President of Bekhor Management.
In this episode of the Business of Architecture show, you'll discover:
- How to turn your competition in referrals (25:17)
- How to leverage and cultivate partnerships in your own practice (14:07)
- How to tap in to your unique position to create compelling videos that hook your audience. (13:56)
- How to make your video marketing effective (9:15)
- How to produce valuable content for your audience (5:28)
Resources for today’s show:
Visit Bekhor Management on the web to connect with Sandra Bekhor.
Interview Transcript and Members Only Resources:
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