Tags: content marketingmarketingvideo marketing
Episode 123

How to Turn Competition into Referrals with

Enoch SearsSep 9, 2015

How can you develop a strategic point of difference that turns competition into referrals?

What is point of difference and why is that powerful for a firm?

Today's guest is Sandra Bekhor, President of Bekhor Management.

In this episode of the Business of Architecture show, you'll discover:

  • How to turn your competition in referrals (25:17)
  • How to leverage and cultivate partnerships in your own practice (14:07)
  • How to tap in to your unique position to create compelling videos that hook your audience. (13:56)
  • How to make your video marketing effective (9:15)
  • How to produce valuable content for your audience (5:28)

Resources for today’s show:

Visit Bekhor Management on the web to connect with Sandra Bekhor.

Interview Transcript and Members Only Resources:

[DAP errMsgTemplate=”SHORT”]

There is no transcript for this episode.[/DAP]

SHARE this episode:



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


How To Double Your Architecture Firm Income In The Next 12 Months

Please fill out the form below to get free, instant access: