Tags: content marketingmarketingvideo marketing
Episode 123

How to Turn Competition into Referrals with

Enoch SearsSep 9, 2015

How can you develop a strategic point of difference that turns competition into referrals?

What is point of difference and why is that powerful for a firm?

Today's guest is Sandra Bekhor, President of Bekhor Management.

In this episode of the Business of Architecture show, you'll discover:

  • How to turn your competition in referrals (25:17)
  • How to leverage and cultivate partnerships in your own practice (14:07)
  • How to tap in to your unique position to create compelling videos that hook your audience. (13:56)
  • How to make your video marketing effective (9:15)
  • How to produce valuable content for your audience (5:28)

Resources for today’s show:

Visit Bekhor Management on the web to connect with Sandra Bekhor.

Interview Transcript and Members Only Resources:

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ABOUT

ENOCH SEARS

Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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