Would you rather look for a job or look for a client?

Today, I’m joined by Matthew Rosenberg, founder of M-RAD Architecture, aiming to revolutionize the architecture industry and client experience with their unique business model. Matthew opens up his journey from being a cog in a wheel to running an architecture firm exactly as he wants it. In just over 3 years, he’s been able to grow his design-focused practice from just himself up to a team of 17 people.

Matthew gives us a peek into MRAD’s business model, the critical lessons he learned from his experience in running a prefab business and the importance of developing your communication skills in finding the kind of clients you want to work with.

In this episode, we discover:

• The value of controlling your pipeline
• The pros and cons of MRAD’s business model vs traditional business model
• A more assertive and active approach to getting those big projects