Tags: business developmentbusiness modelcommunicationgrowingrandy sovichsmall firm practice
Episode 302

Towards a Successful Architecture Firm with Matthew Rosenberg

Enoch SearsOct 10, 2019

Would you rather look for a job or look for a client?

Today, I’m joined by Matthew Rosenberg, founder of M-RAD Architecture, aiming to revolutionize the architecture industry and client experience with their unique business model. Matthew opens up his journey from being a cog in a wheel to running an architecture firm exactly as he wants it. In just over 3 years, he’s been able to grow his design-focused practice from just himself up to a team of 17 people.

Matthew gives us a peek into MRAD’s business model, the critical lessons he learned from his experience in running a prefab business and the importance of developing your communication skills in finding the kind of clients you want to work with.

In this episode, we discover:

  • The value of controlling your pipeline
  • The pros and cons of MRAD’s business model vs traditional business model
  • A more assertive and active approach to getting those big projects

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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