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Episode 115

Successful Architecture Firm Management for Profit

Enoch SearsJul 7, 2015

Today I talk with Robert Ivy FAIA, CEO of the American Institute of Architects. We discuss the AIA's new multi-year public awareness campaign and the AIA's effort to reposition itself (and architects) in the public eye.

Watch the new video here (see ilookup.org for more information). This video is the first release of the public awareness campaign. It will be followed up by media buys on multiple channels.

What do you think of this video? Leave your comment at the bottom of this article:

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Spread the word about #ilookup by following @AIANational on Twitter and like the AIA Facebook page.

In today's edisode:

  1. The purpose of the AIA's new public awareness campaign
  2. How this campaign came about, and how you can get involved
  3. Robert Ivy FAIA gives his opinion on the most pressing issue for architects today
  4. Robert Ivy FAIA responds to the question “why should architects join the AIA?”

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

Show Notes:

Interview Transcript and Members Only Resources:

[DAP errMsgTemplate=”SHORT”]There is no transcript for this episode.[/DAP]

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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