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215: Starting from Scratch with Simon Hallion

Today is a UK edition of the Business of Architecture. On this episode, co-host Rion Willard interviews Simon Hallion, the owner of Shared Architecture based in London.

When Simon started his firm, he moved from Nottingham, (which you know is the home of the infamous Sherrif of Nottingham) to London. His business contacts were in Nottingham, so he truly had to start from scratch.

On today's episode you'll hear how he chose a profitable market to pursue, how he established a network as a newcomer in the city, and how he won his first client in London shortly after moving there.

Simon also shares his insights on what clients really care about, and how this knowledge has helped him be more effective in selling architecture.

Resources for today’s show:

Shared Architecture

 

Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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