Episode 364

Shining a Light on Business Systems with Paul Nulty

Enoch SearsApr 4, 2021

Today we speak with architectural lighting designer and founder of Nulty, Paul Nulty.

Nulty was originally in London and is an award-winning lighting design consultancy renowned for delivering immersive lighting projects for huge global brands such as Nike, Samsung, Harrods, Bloomingdale's, and Burberry with an international footprint spanning Europe, the U.S., the Middle East, and North Africa.

Nulty has implemented and sustained a client expansion plan to bolster its global presence and cultivate its client relationships throughout the world.

Paul discusses how, when he first set up the practice, he focused on sales and marketing, and implementing systems and how that has freed him up to do the work that he loves and how he has created a business that is both sustainable, profitable, and impactful.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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