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261: Selling Architecture with Brynne Campbell
Today we're going to talk about selling architecture. Our guest is Brynne Campbell, co-organizer of POP//CAN//CRIT, a panel-based symposium that brings together leading voices in architecture practice, academia and related fields within a Canadian context.
She is 4 years into her PHD program at the Azrieli School of Architecture & Urbanism, Carleton University, and she also serves in the Royal Architectural Institute of Canada in Ottawa.
Today we discuss what it means to sell architecture and how it comes down to prospective clients having a deep understanding of the value that we can give their projects.
You'll also discover 4 strategies for selling architecture so that prospective clients see the enormous value you provide.