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261: Selling Architecture with Brynne Campbell

Today we're going to talk about selling architecture. Our guest is Brynne Campbell, co-organizer of POP//CAN//CRIT, a panel-based symposium that brings together leading voices in architecture practice, academia and related fields within a Canadian context.

She is 4 years into her PHD program at the Azrieli School of Architecture & Urbanism, Carleton University, and she also serves in the Royal Architectural Institute of Canada in Ottawa.

Today we discuss what it means to sell architecture and how it comes down to prospective clients having a deep understanding of the value that we can give their projects.

You'll also discover 4 strategies for selling architecture so that prospective clients see the enormous value you provide.

Show Resources:

POP//CAN//CRIT

Royal Architectural Institute of Canada

Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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