Tags: sales
Episode 261

Selling Architecture with Brynne Campbell

Enoch SearsAug 8, 2018

Today we're going to talk about selling architecture. Our guest is Brynne Campbell, co-organizer of POP//CAN//CRIT, a panel-based symposium that brings together leading voices in architecture practice, academia and related fields within a Canadian context.

She is 4 years into her PHD program at the Azrieli School of Architecture & Urbanism, Carleton University, and she also serves in the Royal Architectural Institute of Canada in Ottawa.

Today we discuss what it means to sell architecture and how it comes down to prospective clients having a deep understanding of the value that we can give their projects.

You'll also discover 4 strategies for selling architecture so that prospective clients see the enormous value you provide.

Show Resources:


Royal Architectural Institute of Canada

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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