How does one sell architecture? In this episode we continue our conversation with Brian Lewis, principal of acla:works. We discuss whether you should focus on an area that you are passionate about in architecture, the difference between sales and marketing, and tips for closing the sale. We also talk about how to craft a good RFP, how to listen well and address the concerns of clients. We discuss the salient points of selling architecture – it is a visual profession, invest in good photographs of your project portfolio.

Here are the images that Brian Lewis mentions at the end of the interview. For more images of stunning Caribbean architecture, visit LUMISphotography.com.

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

Interview Transcript and Members Only Resources:

[DAP errMsgTemplate=”SHORT”]There is no transcript for this episode.[/DAP]