Tags: businessmarketing
Episode 041

Selling Architecture And Architectural Photography with Brian Lewis

Enoch SearsJan 1, 2014

How does one sell architecture? In this episode we continue our conversation with Brian Lewis, principal of acla:works. We discuss whether you should focus on an area that you are passionate about in architecture, the difference between sales and marketing, and tips for closing the sale. We also talk about how to craft a good RFP, how to listen well and address the concerns of clients. We discuss the salient points of selling architecture – it is a visual profession, invest in good photographs of your project portfolio.

Here are the images that Brian Lewis mentions at the end of the interview. For more images of stunning Caribbean architecture, visit LUMISphotography.com.

Total Office Modern Caribbean Architecture
Total Office Lounge Modern Caribbean Architecture
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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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