Tags: salesvalue
Episode 274

Sell Value, Not Architecture

Enoch SearsJan 1, 2019

On today's episode, you'll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world.

In this call a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client and greater compensation for her services.

On this episode you'll discover:

  • Why you should be selling value (not architecture)
  • How to sell value to your clients
  • What is up-selling and how to use it to boost the profit from your projects

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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