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274: Sell Value, Not Architecture

On today’s episode, you’ll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world.

In this call a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client and greater compensation for her services.

On this episode you’ll discover:

  • Why you should be selling value (not architecture)
  • How to sell value to your clients
  • What is up-selling and how to use it to boost the profit from your projects
Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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