On today's episode, you'll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world.
In this call a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client and greater compensation for her services.
On this episode you'll discover:
Why you should be selling value (not architecture)
How to sell value to your clients
What is up-selling and how to use it to boost the profit from your projects
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
FREE VIDEO REVEALS:
How To Double Your Architecture Firm Income In The Next 12 Months
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