Tags: leadershipremarkable client experience
Episode 259

How to Create Raving Fans with Jesse Cole

Enoch SearsAug 8, 2018

What if you could double, triple or even quadruple your word of mouth referrals?

What if your clients raved about you far and wide?

And what if you could do that without spending a single dime on expensive marketing or advertising?

Today's podcast guest shows us how.

In less than a year, entrepreneur Jesse Cole turned an abandoned baseball team from an empty stadium to sold out crowds.

Jesse's story is so compelling I had to bring him on the show, even though he's not an architect or designer.

Sometimes successes in other industries give us the best breakthroughs.

If you apply the lesson Jesse shares in this episode, you might easily leave your competition in the dust.

Known as The PT Barnum of Baseball, Jesse Cole is the founder of Fans First Entertainment.  Shortly after graduating from college in 2007, Jesse became the General Manager of a Minor-league baseball team, the Gastonia Grizzlies. When Jesse signed on, the Grizzlies had no sponsors, no money, and few fans.

Jesse knew he needed to do something different.

So he did, and by the end of the first season the Grizzlies were playing to sold out crowds.

Next, Jesse and his wife took on another challenge by opening a new baseball team in Savannah, Georgia, which they named the Savanna Bananas.

Getting past the local criticism of the strange name, Jesse knew he was on to something when the team launch day went viral on media around the world.

Suddenly, thousands of people wanted a Savannah Bananas hat or T-shirt.

Since then, the team plays to sold-out crowds.

Jesse sums up his success simply: Be different.

He's been featured on MSNBC, ESPN, NPR and other media outlets. He just released a book, Find Your Yellow Tux where he promotes his mantra “If it’s normal, do the exact opposite.”

Jesse has the most compelling message I've heard about creating an amazing experience for your clients, and how this can fuel your business.

I hope this interview will inspire you, help you think differently about your practice, and help you create a practice that is more impactful and profitable.

Show Resources:

Find Your Yellow Tux

Savanna Bananas

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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