Episode 390

The Psychology of the Architect with Paul Iddon

Enoch SearsNov 11, 2021

This week, I’m speaking with Paul Iddon of Agency PSI Ltd.

Paul Iddon RIBA, has over 30 years of experience in construction, architecture, and marketing, having run his own architecture firm, OMI Architects, in 1992 to running a marketing agency in 2006, developing brand and engagement strategies with architects and manufacturers.

Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.

In this episode, we investigate what makes architects tick, the collective value of the word “architect” as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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