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253: Pricing Your Services with Blair Enns

Today we speak with the author of 2 books, The Win Without Pitching Manifesto, and his latest book, Pricing Creativity.

He's one of the world's leading experts on pricing for creative professionals. His name is Blair Enns, and in our conversation today you'll discover:

  • Why you shouldn't send a written proposal (and what to do instead)
  • What Blair means when he says you should price the client and not the job
  • Blair's 6 rules for pricing services

Resources for today’s show:

Win Without Pitching

Free Online Training on building a Freedom Firm
How to Market Your Firm to Win Better Projects

Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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