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271: Nightclub Designer Spills Business Secrets with John Sofio

When John Sofio told his employer back in 1994 that his goal was to earn “over $400k in a year,” his employer laughed.

John hit the streets looking for work on his own, which resulted in his first job, remodeling two bathrooms in Los Angeles.

Fast-forward 20 years and John is a well-known and iconic nightclub designer.

Architect John Sofio and his team also build these spaces – either on their own or in close coordination with a local contractor.

The results are enjoyable, profitable projects.

In this episode, you'll discover how John's entrepreneurial focus has led him to satisfying and profitable projects in high-profile venues.

Want to discover the keys to creating a solid business foundation for future success? Watch this free training webinar: https://www.businessofarchitecture.com/freedomwebinar

Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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