Today we're going to talk about marketing and promotion in architecture.
Our guest is Brynne Campbell, co-organizer of POP//CAN//CRIT, an annual panel-based symposium that brings together leading voices in architectural practice, academia and related fields within a Canadian context.
Brynne has spent the past 4 years studying how architects marketing their services, and how firms can do a better job of explaining the value of architecture and design to their clients.
She's 4 years into her PHD program at the Azrieli School of Architecture & Urbanism, Carleton University, and she also serves in the Royal Architectural Institute of Canada in Ottawa.
Today we discuss how marketing and promotion is used in architecture, including strategies for architecture firms to reach prospective clients.