How to market an architecture firm – I've wondered this before myself, and who better to tell us about it than Kyle McAdams, AIA, the former Managing Director of Marketing and Business Development for the American Institute of Architects. As a licensed architect, Kyle McAdams has worked for firms in a marketing capacity as well as working with non-AEC firms on marketing. He brings us a unique perspective on how to market an architecture firm.
In today's episode, we cover the basis of marketing for architects – Marketing 101 shall we say. Kyle tells us about the 3 C's and 4 P's of marketing. We discuss how architecture firms should approach marketing and why advertising is just a tiny part of successful marketing.
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Interview Transcript and Members Only Resources:
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