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Episode 036

How to Market an Architecture Firm with Kyle McAdams – Part 1

Enoch SearsDec 12, 2013

How to market an architecture firm – I've wondered this before myself, and who better to tell us about it than Kyle McAdams, AIA, the former Managing Director of Marketing and Business Development for the American Institute of Architects. As a licensed architect, Kyle McAdams has worked for firms in a marketing capacity as well as working with non-AEC firms on marketing. He brings us a unique perspective on how to market an architecture firm.

In today's episode, we cover the basis of marketing for architects – Marketing 101 shall we say. Kyle tells us about the 3 C's and 4 P's of marketing. We discuss how architecture firms should approach marketing and why advertising is just a tiny part of successful marketing.

Show Notes

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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