Tags: fees
Episode 315

Do Architects Have Low Fees? with Rion Willard

Enoch SearsFeb 2, 2020

This week you'll hear as Rion Willard, director of our London-based office, responds to a recent micro poll, which he conducted on social media that asked architects what they thought the biggest challenge facing the industry is. The results came in showing that the ‘Low fees’ were considered the biggest challenge followed by climate change, with many commenting that our ability to influence climate change is related to our ability to produce revenue.

Do you agree? Do architects actually have low fees? and if so why? What are the reasons behind low fees across the profession? What do you think the practices who command high fees do differently? (You'll hear some specific case studies of practices who are crushing it).

The posts and polls were viewed by over 6000 people and many of you responded and gave your insights. This podcast is a curation of some of those comments and ideas from architects, marketers, property experts, business owners, media institutions, students and industry thought leaders Rion's own commentary and thoughts on the subject.

At the Business of Architecture, our mission is to help architects command the fees they deserve and our ongoing industry research helps us refine and develop our tools, strategies and consulting. So I want to thank you for your ongoing contribution and encourage everyone to view this as conversation that is important for us all to participate in. To share your thoughts, visit the Business of Architecture group on Facebook.

In this episode you will discover:

  • An array of industry opinions to the root causes of low fees
  • Examples of what leading practices are doing to command well-deserved fees and how they are winning work
  • Latent opportunities that may lie in your firm

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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