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134: The Key to Successful Marketing for Architects with Arianna Leopard

Today’s guest is Business Development Manager of AB Design Studio, Arianna Leopard.

In today's show you'll discover:

  • The #1 mistake architects make with their marketing collateral (5:15)
  • The “post-it note” method for making sure you have a smashing website that potential clients will love (10:15)
  • The “wine bar” strategy for effective networking (9:59)
  • Why our guest walks on the curb – and the powerful business lesson you can learn from this (15:45)
  • The #1 key to succeeding in architecture (even when the competition is fierce) (16:28)
  • The difference between marketing and business development (18:14)
  • Our guest's secret “press-getting” formula that she uses to get architects published (20:25)

Resources for today’s show:

Interview Transcript and Members Only Resources:

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Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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