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40: Identifying (and Communicating) Your Value As An Architect
Are you being compensated fairly for the enormous value you bring to the table as an architect? Do your clients clearly recognize your value? Can they articulate it? Can YOU articulate it?
Often there is a misalignment between the perception of architects and their clients. In this video Bob Fisher and Enoch Sears, AIA discuss a few examples of how architects can identify and clearly communicate value to prospective and current clients.
Here are some additional topics we discuss:
- Uncovering a client's hidden needs
- How to strengthen client relationships by adding value
- The simple tool one firm used to wow their educational client
- Connect with Bob Fisher by visiting GreenwayGroup.US, follow him on Twitter here, or connect with him on LinkedIn.
- Website: Design Intelligence
- Website: The Greenway Group
- Article on branding mentioned in the interview: Branding from the Inside: An Integrated Model for Professional Services Firms
- Book: How Firms Succeed: A Field Guide to Design Management
- Book: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Book: The Business of Design
- Book: Designing the Design Firm: The Quest for High-Performance Design
- Book: The Design of Business: Why Design Thinking is the Next Competitive Advantage
- Book: 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
- Book: Innovating for People: Handbook of Human-Centered Design Methods
- Book: IDEO Method Cards: 51 Ways to Inspire Design
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Interview Transcript and Members Only Resources:
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