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40: Identifying (and Communicating) Your Value As An Architect

Are you being compensated fairly for the enormous value you bring to the table as an architect? Do your clients clearly recognize your value? Can they articulate it? Can YOU articulate it?

Often there is a misalignment between the perception of architects and their clients. In this video Bob Fisher and Enoch Sears, AIA discuss a few examples of how architects can identify and clearly communicate value to prospective and current clients.

Here are some additional topics we discuss:

  • Uncovering a client's hidden needs
  • How to strengthen client relationships by adding value
  • The simple tool one firm used to wow their educational client
  • Connect with Bob Fisher by visiting GreenwayGroup.US, follow him on Twitter here, or connect with him on LinkedIn.

Show Notes

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Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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