Episode 030

How to Get Public Sector Clients as an Architect with Bernie Siben

Enoch SearsNov 11, 2013

Bernie SibenWhat mistakes do architects usually make when courting public sector clients (or any clients for that matter)? This is another episode by Business of Architecture where we focus on helping you as an architect run a more profitable business so you can focus on doing what you do best: create great architecture. Today we sit down with A/E/C marketing expert Bernie Siben to talk about how to get public sector clients as an architect. We discuss how to get past the gatekeepers, how to meet with the decision makers, and once you meet the decision makers, how to turn that into a relationship, and eventually, a project. So if you work with public sector or institutional clients as an architect, take out your pen and paper because you'll want to take notes.

Here are a few tips we cover about working with public sector and institutional clients:

  • How to get your RFP to stand out from the crowd
  • The one thing you need to do to pass the first round of RFP review
  • How to get that first meeting with a decision maker

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

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Interview Transcript and Members Only Resources:

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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