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213: Growing a Design Focused Firm with Jonathan Hagos

Discover lessons learned growing a design-focused architecture practice in this episode of the Business of Architecture show.

Host Rion Willard speaks with Jonathan Hagos, a director at Freehaus, a London-based architectural practice.

Hagos reveals the decisions he and his partner made early on to avoid what he calls the “home extension low-fee trap.”

You'll also discover:

  • The key decision Freehaus took to be able to win better fees
  • The Freehaus process for finding and connecting with the right contacts who lead to the kind of clients
  • How they maintained cashflow as a startup firm
  • How they find staff that is a fit for the firm

Resources for today’s show:



Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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