Tags: architecture firmbusiness of architecturemarketing
Episode 136
Effectively Marketing Your Architecture Firm to Potential Clients with Karen Compton
Enoch SearsDec 12, 2015
Today’s guest is a Business Development Strategist and Coach for the A/E/C Industry who has been the Director of Business Development and Director of Marketing for small companies, mid-sized multi-office firms and international corporations.
Karen Compton is the Principle AK3 Consulting; she focuses on helping firms with under 50 employees increase revenue and market share by taking a strategic focus.
In today's show you'll discover:
Introvert? Here's what clients really mean when they say ‘no' (it's not what you may think) (3:00)
How to reduce your marketing costs by tapping this hidden ‘goldmine' that your firm already has (6:00)
Where to go to find a room full of potential clients waiting to hire an architect (9:15)
The ‘non-salesy' sales technique that works for selling architecture services (30:27)
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
FREE VIDEO REVEALS:
How To Double Your Architecture Firm Income In The Next 12 Months
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