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127: Effectively Marketing Your Architecture Firm to Potential Clients with Karen Compton

Today’s guest is a Business Development Strategist and Coach for the A/E/C Industry who has been the Director of Business Development and Director of Marketing for small companies, mid-sized multi-office firms and international corporations.

Karen Compton is the Principle AK3 Consulting; she focuses on helping firms with under 50 employees increase revenue and market share by taking a strategic focus.

In today's show you'll discover:

  • Introvert? Here's what clients really mean when they say ‘no' (it's not what you may think) (3:00)
  • How to reduce your marketing costs by tapping this hidden ‘goldmine' that your firm already has (6:00)
  • Where to go to find a room full of potential clients waiting to hire an architect (9:15)
  • The ‘non-salesy' sales technique that works for selling architecture services (30:27)

Resources for today’s show:

Connect with Karen Compton on the web:
Read Who Moved My Cheese by Spencer Johnson

Interview Transcript and Members Only Resources:

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Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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