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127: Effectively Marketing Your Architecture Firm to Potential Clients with Karen Compton
Today’s guest is a Business Development Strategist and Coach for the A/E/C Industry who has been the Director of Business Development and Director of Marketing for small companies, mid-sized multi-office firms and international corporations.
Karen Compton is the Principle AK3 Consulting; she focuses on helping firms with under 50 employees increase revenue and market share by taking a strategic focus.
In today's show you'll discover:
- Introvert? Here's what clients really mean when they say ‘no' (it's not what you may think) (3:00)
- How to reduce your marketing costs by tapping this hidden ‘goldmine' that your firm already has (6:00)
- Where to go to find a room full of potential clients waiting to hire an architect (9:15)
- The ‘non-salesy' sales technique that works for selling architecture services (30:27)
Resources for today’s show:
Interview Transcript and Members Only Resources:
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