This is the second part of the interview with Josh Miles, author of the book Bold Brand: The New Rules for Differentiating, Branding and Marketing your Professional Services Firm. He’s also the co-founder of a successful visual identity and branding firm: Miles Herndon.
In today's show you'll discover:
- How to build more connections by applying this tactic that involves hanging out with your competitors (3:08)
- Why your mission statement doesn’t mean anything, here’s what you should do instead (13:20)
- How to use your personality to strengthen your brand (17:45)
Resources for today’s show:
Connect with Josh Miles on the web: Miles Herndon
Read his book Bold Brand: The New Rules for Differentiating, Branding and Marketing your Professional Services Firm. Grab the first chapter for free by going to MilesDesign.com
Get ready for Miles’ upcoming podcast, Obsessed with Design www.obsessedshow.com or Twitter @ObsessedShow
Interview Transcript and Members Only Resources:
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