Tags: brandbrand essencebrandingbusiness of architecture
Episode 138

Discovering Your Brand Essence with Josh Miles

Enoch SearsDec 12, 2015

This is the second part of the interview with Josh Miles, author of the book Bold Brand: The New Rules for Differentiating, Branding and Marketing your Professional Services Firm. He’s also the co-founder of a successful visual identity and branding firm: Miles Herndon.

In today's show you'll discover:

  • How to build more connections by applying this tactic that involves hanging out with your competitors (3:08)
  • Why your mission statement doesn’t mean anything, here’s what you should do instead (13:20)
  • How to use your personality to strengthen your brand (17:45)

Resources for today’s show:

Connect with Josh Miles on the web: Miles Herndon

Read his book Bold Brand: The New Rules for Differentiating, Branding and Marketing your Professional Services Firm. Grab the first chapter for free by going to MilesDesign.com

Get ready for Miles’ upcoming podcast, Obsessed with Design www.obsessedshow.com or Twitter @ObsessedShow

Interview Transcript and Members Only Resources:

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ABOUT

ENOCH SEARS

Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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