Episode 356

Designing Your Brand with Bryon McCartney

Enoch SearsFeb 2, 2021

Today I speak with Bryon McCartney, a branding and web design expert who helps AEC firms use branding & marketing to increase their visibility & influence so they can attract & win better clients and projects.

In today’s episode, you’ll discover the difference between “brand” and “branding” as well as Bryon’s opinion on what you should be thinking about when you market your firm.


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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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