Episode 368

Designing an Architecture Practice with Anthony Laney

Enoch SearsMay 5, 2021

This week, we're speaking with Anthony Laney, an architect, designer, Co-Founder, and Partner of Laney LA, an architecture firm based in Los Angeles predominantly focused on residential work.

In this conversation, Anthony discusses their marketing strategies and their business approach. He goes into a lot of depth about the core values and beliefs of the firm and why they are so important for everything they do from hiring to growing the business to deciding what kinds of projects they should be taking on.

He also discusses how they have been able to expand in the highly competitive residential marketplace in Los Angeles.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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