Have you ever made a growth plan for your architecture firm, or has it just grown organically? In this interview with Bob Fisher, Principal of the Greenway Group, we discuss the basics of planning for growth including doing market research, competitive analysis, and specialization.
Bob has an interesting background as both a designer and a business strategist, and he brings a unique perspective to the business of architecture.
Here are some additional topics we discuss:
- Approaching the market as an entrepreneur instead of a technician
- Horizontal specialization vs. vertical specialization
- To specialize or not to specialize? “It comes down to passion”
- The process for a competitive analysis
- Thoughts on the false dichotomy between business and design
- Bob Fisher's insight into the definition of “business development” (it's not what you think)
- Connect with Bob Fisher by visiting GreenwayGroup.US, follow him on Twitter here, or connect with him on LinkedIn.
- Website: Design Intelligence
- Website: The Greenway Group
- Article on branding mentioned in the interview: Branding from the Inside: An Integrated Model for Professional Services Firms
- Book: How Firms Succeed: A Field Guide to Design Management
- Book: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Book: The Business of Design
- Book: Designing the Design Firm: The Quest for High-Performance Design
- Book: The Design of Business: Why Design Thinking is the Next Competitive Advantage
- Book: 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
- Book: Innovating for People: Handbook of Human-Centered Design Methods
- Book: IDEO Method Cards: 51 Ways to Inspire Design
This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.
Interview Transcript and Members Only Resources:
[DAP errMsgTemplate=”SHORT”]There is no transcript for this episode.[/DAP]