Tags: businessstart a firm
Episode 047

Creating a Growth Plan for an Architecture Firm with Bob Fisher

Enoch SearsMar 3, 2014

Have you ever made a growth plan for your architecture firm, or has it just grown organically? In this interview with Bob Fisher, Principal of the Greenway Group, we discuss the basics of planning for growth including doing market research, competitive analysis, and specialization.

Bob has an interesting background as both a designer and a business strategist, and he brings a unique perspective to the business of architecture.

Here are some additional topics we discuss:

  • Approaching the market as an entrepreneur instead of a technician
  • Horizontal specialization vs. vertical specialization
  • To specialize or not to specialize? “It comes down to passion”
  • The process for a competitive analysis
  • Thoughts on the false dichotomy between business and design
  • Bob Fisher's insight into the definition of “business development” (it's not what you think)
  • Connect with Bob Fisher by visiting GreenwayGroup.US, follow him on Twitter here, or connect with him on LinkedIn.

Show Notes

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Interview Transcript and Members Only Resources:

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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