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248: Getting Clients Consistently with Tom Poland

Have you ever been frustrated by the feast or famine cycle of not enough work or too much work?
What if there was a way that you could control the number of meetings you have with qualified people who are predisposed to working with you?

Tom Poland is the creator of “Leadsology” the science of being in demand, and he has developed a process that does exactly that.

In today's episode, you'll discover:

  • The 4 “R's” of an effective client conversation
  • The hurdles that you need to help a potential client overcome before they'll move ahead
  • And 4 attributes your potential clients must have before you ever speak with them.

Resources for today’s show:

Leadsology

Free Online Training on building a Freedom Firm
How to Market Your Firm to Win Better Projects

Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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