Should architects be charging higher fees? Thomas Fisher thinks so, and he makes a great case for compensation based on value. Listen to this episode to discover the key to becoming pre-eminent.
Thomas R. Fisher is a Professor of Architecture and the Dean of the College of Design at the University of Minnesota.
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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
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