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252: Creating a Business Development Plan with Arianna Leopard
Today we welcome Arianna Leopard back to the Business of Architecture Podcast. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.
In today's episode, you'll discover:
- How to create a business development plan that includes strategy as well as tactics
- The difference between getting published in the press and true public relations
- How marketing relates to business development