Tags: productivitytime management
Episode 252

Creating a Business Development Plan with Arianna Leopard

Enoch SearsJun 6, 2018

Today we welcome Arianna Leopard back to the Business of Architecture Podcast. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.

In today's episode, you'll discover:

  • How to create a business development plan that includes strategy as well as tactics
  • The difference between getting published in the press and true public relations
  • How marketing relates to business development

Resources for today’s show:

Free Online Training on building a Freedom Firm
How to Market Your Firm to Win Better Projects

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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