Creating a Business Development Plan with Arianna Leopard
Enoch SearsJun 6, 2018
Today we welcome Arianna Leopard back to the Business of Architecture Podcast. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.
In today's episode, you'll discover:
How to create a business development plan that includes strategy as well as tactics
The difference between getting published in the press and true public relations
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
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