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252: Creating a Business Development Plan with Arianna Leopard

Today we welcome Arianna Leopard back to the Business of Architecture Podcast. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.

In today's episode, you'll discover:

  • How to create a business development plan that includes strategy as well as tactics
  • The difference between getting published in the press and true public relations
  • How marketing relates to business development

Resources for today’s show:

Free Online Training on building a Freedom Firm
How to Market Your Firm to Win Better Projects

Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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