Tags: branding
Episode 117

Branding an Architecture Firm with Mark Busse and Ben Garfinkel

Enoch SearsJul 7, 2015

What does it mean to brand an architecture firm?

What is a ‘brand' and why is it important?

Who are you? What do you represent?

Having a strong brand is the difference between being another ho-hum, me-too and an architecture firm that clients line up to work with.

Mark Busse and Ben Garfinkel of the branding and identity firm Industrial Brand work with A/E/C firms to help them identify their authentic brand and identity.

On this episode, you'll discover:

  • What to consider when crafting your brand and identity
  • Why brand authenticity matters – and how to make it yours
  • How to craft a firm culture – and why this is important if you want to grow

Click the “Unlock Your Free Account” button at the top of this post to download the branding worksheet in the member's resources area at the bottom of this post.

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

Resources for today’s show:

Visit Industrial Brand.

Start your branding exercise with a Phase 0 diagnostic.

Interview Transcript and Members Only Resources:

[DAP errMsgTemplate=”SHORT”]
Download the branding diagnostic worksheet here.

There is no transcript for this episode.[/DAP]

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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