Tags: blogginginterviewmarketingsocial media
Episode 002

Blogging and Social Media for Architects with Bob Borson

Ruth Danielle LuiskingJan 1, 2013

Three years ago architect Bob Borson decided to start a blog “as a creative outlet” and “to try something new”. Little did he know that within two years his blog would balloon to readership of over 250,000 views a month, making it one of the most visited blogs of an individual architect. As such, Bob has become a voice for architects as read by thousands of people. Bob's experience has lessons for those who wish to use the internet to find the right clients and use the power of the internet for marketing an architecture firm. We discuss Facebook, Twitter, blogging and other social media for architects. We also discusses how his firm survived the recession, how he finds new clients as an architect, why he started a blog, and marketing for architects.

On his blog, Life of an Architect, Bob writes about life through the lens of an architect. Some of his most popular posts cover subjects such as the reasons to be an architect, the reasons not to be an architect, how much money an architect makes and the salary of an architect, and the communication skills needed by architects. You can read more at his blog Life of an Architect.

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Show Notes:

  1. Find out more about Bob Borson on his blog, Life of an Architect
  2. And last but not least, scroll to the bottom of this page to leave your comment about this episode. What do you think about what Bob shares?

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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