Episode 024

Underground Architect Marketing Consultant Tells (Almost) All with Richard Petrie

Enoch SearsOct 10, 2013

Richard-PetrieListen in for everything you wanted to know about marketing an architecture firm. Ever wanted to know how to attract more of the right clients, projects, and raise your fees? Start with a good marketing program. This episode will show you how.

In this interview we discuss:

  • The biggest mistake most architects make when marketing their architecture firm.
  • How some architects charge premium prices while others are just scraping by
  • The most important thing architects can do to attract the right kinds of clients
  • How to integrate finding new clients with a solid follow up system that lets your business run virtually on autopilot

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

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Interview Transcript and Members Only Resources:

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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