Episode 392

Are Architectural Services Commoditized? with Enoch Sears and Rion Willard

Enoch SearsNov 11, 2021

Are architectural services commoditized?

Here’s the problem: it isn’t uncommon for clients to undervalue architectural services, to undervalue what it is that we do. And when they don’t value it, they don’t want to pay for it.

This leads to a race to the bottom and unrealistic and hard to meet expectations of clients.

Today I’m joined by Rion Willard. After training at London’s Bartlett School of Architecture and a successful career as an architect, Rion Willard joined the Business of Architecture team.

Rion is the Director of Consulting and Business Transformation here at Business of Architecture.

In this episode, you’ll discover 3 reasons why architectural services get commoditized, and what you can do to prevent it so you are respected and compensated for your creative work.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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