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200: Should Architects Advertise? A Conversation About Selling Architecture with Lance Cayko and Alex Gore

Today we speak with Lance Cayko and Alex Gore, partners at the architecture and design firm, F9 Productions based out of Longmont, Colorado. These guys are great examples of the entrepreneurial spirit. Since starting their firm in 2009, they've grown both the size and scale of the projects they work on, including a current project where they are actually developing themselves. Today, we talk about selling architecture among a bunch of other great topics.

In today's episode of the Business of Architecture show, you'll discover:

  • Should you launch a podcast for your design firm?
  • The worst advice I've received in architecture …
  • Should architects advertise? A conversation about selling architecture …
  • How to ‘sell' architecture

Resources for today’s show:

F9 Productions Inc
F9 Productions Inc Facebook

Interview Transcript and Members Only Resources:

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Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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