Tags: branding
Episode 116

7 Lessons Learned Working with Professional Services Firms with Mark Busse and Ben Garfinkel

Enoch SearsJul 7, 2015

In this episode you'll discover the list of ‘lessons learned' that Mark Busse and Ben Garfinkel of the identity and branding firm Industrial Brand shared with me recently.

Mark Busse is co-founder and managing director of Industrial Brand. He has over two decades of design and creative management experience and is a design educator, mentor, and advisor for design programs at Vancouver Film School, Capilano University, Langara College and others. He brings his wealth of experience to help architecture firms reach their brand and marketing potential.

Ben Garfinkel, is co-founder of Indutrial Brand and leads the strategic direction and creative concept at the firm. Ben has over 20 years of experience in brand and direct marketing strategy, communications and project management at advertising agencies BBDO, Bryant Fulton & Shee, and Lanyon Phillips Communications.

These lessons include:

  1. Marketing should not be ignored
  2. Employees want more than money
  3. It's fine to say ‘no'
  4. Your online reputation matters
  5. What you say is less important than what you believe
  6. Count on technology to be a game-changer
  7. Baby Boomers are retiring and the rising generation will make changes

There's a special surprise the end of this episode, so make sure you listen all the way to the end.

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

Resources for today’s show:

Visit Industrial Brand.

Read the original article that provided the basis for this episode here.

Interview Transcript and Members Only Resources:

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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