Episode 542

When Clients View Architects as a Burden with Enoch & Rion

Jackie SageJun 6, 2024

Enoch Sears and Rion Willard delve into the nuanced art of communicating value to clients in this intriguing podcast episode. They explore how architects can transcend the perception of being mere burdens and become invaluable assets in the eyes of their clients. Through personal anecdotes and insightful observations, they hint at strategies for architects to elevate their services and create extraordinary client experiences. Focusing on proactive marketing and understanding client needs, they tease a framework for architects to effectively convey their value proposition. Additionally, they touch upon the fascinating world of boxing and the subtle distinctions between British and English identities.

  • Uncover the secret to positioning yourself as an advisor, not just a service provider.
  • Learn how footwork and strategy in boxing can be applied to architectural communication.
  • Discover the subtle differences between British and English identities.
  • Explore the art of creating extraordinary client experiences to stand out in a competitive market.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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