Episode 536

The Penthouse Puzzle with Eric Clough of 212 Box

Jackie SageMay 5, 2024

In this captivating podcast episode, our host, Rion Willard has the pleasure of deep-diving into a ‘Masterclass in Marketing Luxury Design' with Eric Clough of 212 Box. The conversation unveils the delicate balance between transitioning disciplines and the excitement of venturing into new territories, notably the film industry. The hosts reflect on the Houston Penthouse project, hinting at the client's satisfaction and the project's publicity outcome. They share anecdotes about eventful tour stops and the challenges of launching in Houston, sparking curiosity about the project's journey.

  • Discover the secrets behind the Houston Penthouse project.
  • Unveil the art of crafting a unique client experience in high-end residential architecture.
  • Delve into the intersection of creativity and marketing in architecture firms.
  • Explore the tantalizing allure of secret projects and international ventures.

To learn more about Eric, visit his: 
Website: https://212box.com/
Instagram: https://www.instagram.com/_212box/
Facebook: https://www.facebook.com/212box

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ABOUT

ENOCH SEARS

Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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