Episode 512

Why “Sellout” Architects Are Saving the Industry with Enoch Sears

Jackie SageFeb 2, 2024

In the latest episode of our groundbreaking podcast, “Why ‘Sellout' Architects Are Saving the Industry,” Enoch Sears challenges the entrenched dogmas of the architectural world. Are you tired of the glorification of design at the expense of practical business sense?

Enoch delves into the controversial yet vital discussion that the industry's ‘sellouts'—those pragmatic architects who prioritize profitability—are not just surviving, but thriving, reshaping the landscape of architecture. This episode is a wake-up call for small practice owners. It's time to question: Is the disdain for business-savvy architects a path to professional martyrdom? Tune in to disrupt your perceptions and perhaps, the future of your practice.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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