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189: 5 Steps To Successful Sales in Architecture with John Livesay

Welcome back to another value-packed episode of the Business of Architecture Show!

Today is the second part of my interview with author, speaker and sales consultant John Livesay.

Go here to watch the first half of our interview on How To Ask For What You Want And Get A Yes

John Livesay is a top sales expert and funding strategist. He hosts The Successful Pitch Podcast with investors from around the world and he is the author of the book The Successful Pitch: Conversations on Going From Invisible to Investable.

In today’s episode, you’ll discover the 5 Steps to Successful Sales in Architecture.

You’ll also discover:

  • The key selling skill anyone can master
  • An effective alternative to the “hard-close” sell
  • An easy way to make the dreaded cold-call
  • How to use storytelling to weed out clients who aren’t a fit

Resources for today’s show:

John Livesay, Pitch Whisperer
The Successful Pitch: Conversations on Going From Invisible to Investable

Interview Transcript and Members Only Resources:

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Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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