Episode 491

The Free Architect’s Journey with Enoch Sears and Rion Willard

Jackie SageNov 11, 2023

Architects today grapple with a fiercely competitive landscape, often finding it challenging to stand out and gain the recognition they deserve.

Many struggle with outdated mindsets, hindering their progress in this evolving arena. In this captivating episode of Business of Architecture, Enoch Sears and Rion delve deep into the concept of “Rainmaking” for architects.

They discuss the pitfalls architects face in the competitive market and the shifts in mindset required to truly succeed. While they touch upon numerous reasons people believe they're not succeeding, Enoch and Rion emphasize the power of focusing on what's controllable.

They also hint at the crucial importance of proactive marketing and the profound influence of specific skill sets in the world of architecture. Don't miss this episode if you wish to uncover the golden nuggets of achieving success in architecture!

  • The overlooked art of “rainmaking” in architecture: What is it really?
  • Common myths and misconceptions architects believe keep them from succeeding.
  • The power of the “control” mindset: How can it redefine your trajectory?
  • Enoch and Rion's take on “chicken marketing” vs. “bold marketing”: Which one are you practicing?

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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