Episode 458

Growing a Pipeline of Prospects with Tyler Suomala

Jackie SageMar 3, 2023

Today I will be speaking with Tyler Suomala, a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations.

Before transitioning into Business Development at Monograph, Tyler worked in both large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a Masters in Architecture from Princeton University.

Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help architects communicate their unique value.

In this episode we will be discussing:

  • How a practice can expand their business pipeline
  • Tools and infrastructure a firm owner should have if they want to grow their pipeline
  • A strategy for negotiation and increasing fees

To learn more about Tyler visit his: https://join.tylertactics.com/

LinkedIn: https://www.linkedin.com/in/tylersuomala/

Website: https://join.tylertactics.com/

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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